What is a Qr Code?So you may have heard that QR Codes are set to become the 'next big thing' but thinking to yourself, what is a QR Code!? QR or Quick Response Codes are a type of two-dimensional barcode that can be read using smartphones and dedicated QR reading devices, that link directly to text, emails, websites, phone numbers and more! You may have even got to this site by scanning a QR code! QR codes are huge in Japan and across the East, and are slowly beginning to become a common place in the West. Soon enough you will see QR codes on product packaging, shop displays, printed and billboard advertisements as well as in emails and on websites. The scope of use for QR codes really is huge, particularly for the marketing and advertising of products, brands, services and anything else you can think of.
Why should I care about QR Codes?With as many as half of us now owning smartphones, and that number growing on a daily basis, QR Codes have the potential to have a major impact upon society and particularly in advertising, marketing and customer service with a wealth of product information just one scan away.
How is a QR Code different from a normal 1D UPC barcode?Ordinarily we think of a barcode as a collection of vertical lines; 2D Barcodes or QR Codes are different in that the data is stored in both directions and can be scanned vertically OR horizontally. Whilst a standard 1D Barcode (UPC/EAN) stores up to 30 numbers, a QR Barcode can store up to a massive 7,089! It is this massive amount of data that enables links to such things as videos, Facebook or Twitter pages or a plethora of other website pages.
Where can QR Codes be placed?The answer to this is almost anywhere! QR Code printing can be done in newspapers, magazines, brochures, leaflets and on business cards. Further to this they can be put on product packaging or labels, or on billboards or even walls. You could even tattoo a QR Code on your body – now that would be an interesting take on giving a girl/guy your number in a bar! You can use QR Codes on a website but they should not generally be used as a substitute for an old-fashioned hyperlink because obviously the user is already online and doesn't really want to fiddle around with their phone only to find a website they could have just clicked through to in half the time.
How can I make a QR Code?You can make your own QR Codes using online designated 2D barcode generators. With QRcraze you can now generate a QR code that is embedded within a design or image which will increase its visual appeal.
What size does a QR Code have to be?Generally speaking, the larger the QR Code, the easier it is for it to be scanned, however most QR reading devices are able to scan images that are small enough to fit on a business card. This of course assumes that the quality of image is good. The minimum print size of the QR Code design is 2.5cmx2.5cm, which means that you may not upload images smaller than that size.
QR Code File FormatsYou can use the following file formats when creating a QR Code: JPG, JPEG, GIF, PNG files work particularly well as they can be resized very easily, meaning that you can easily scale the QR Code depending on where you want to put it.
What image resolutions do you support?We support the following image resolutions for designing with QR Codes. 72 dpi, 96 dpi, 300 dpi, 600 dpi.
What QR Code types do you support?We support the following types of Qr Codes: Website, Text, Phone, VCard, Coupon, Pet, Product, Facebook, Twitter, Maps, Email, SMS.
Log in to download Qr CodeCreating your QR Code design is only the beginning of what you can do with QRcraze. After you are registered in our site, we can display all of your QR Code creations the My Qr Codes section where you can choose how you wish to continue: you can share them in all of your social networks, continue to edit them at anytime and/or view interesting analytics about how many, where and when people have scanned your code.
How to use QR Codes for Marketing?If you want to use QR Codes for business or marketing purposes then you should consider that people have higher expectations from scanning a QR Code than they do simply clicking a link on a website. You should offer something special or unique to people that have taken the time and effort to scan the barcode. Also remember that many people won't know what a QR Code is or how to use it. Up until their use is more widespread you will need to provide instructions about what to do with a QR Code.
What is the difference between dynamic and direct qr codes?Dynamic QR Code: A short URL is placed into the QR code which then transparently re-directs the user to the intended destination website URL, with the short URL redirection the destination of the URL can be changed after the QR code has been created. Our dynamic QR codes give you the ability to extend the length of any advertising campaign. Instead of re-printing or re-designing each ad with a new QR code, you can now just change the destination! Direct QR Code: The actual destination website URL is placed directly into the QR code and can’t be modified.
What are the benefits of an editable QR Code?Imagine you generate a Contact Visual QR Code for your business card and now some of entered data for example like phone number or website address changed! What happened? You must generate another QR code and re-print your QR code! But what happened if you use an editable QR Code (dynamic QR Code)? Nothing, all you need is just log-in and go to the My Qr Codes section and it will allow you to edit your QR Code data which means the old link will now re-direct you to the new data that was entered.
How many customers scan your QR Codes?With QRcraze's dynamic visual QR code generator you are now able to track how many people scanned your QR code. In addition to email and SMS scan notifications, our detailed QR code analytics allow you to monitor everything from how many times your code is scanned, when it's scanned, where it's scanned and some general trends over weeks, months & even a year! Also, you can see which devices scan your codes allowing you to tailor your content to perform best on the platforms being used by your customers. We'll provide scan totals and percentages for the most popular platforms on the market.
Can you download invoices?You are able to view and download invoices under the pricing option when you click on the manage membership tab.
Will my codes ever expire?As long as your account is active and the code is still setup on you account, it will be available.
Can I upgrade/downgrade my account?The system only allows you to upgrade your account. Should you wish to downgrade please contact QRcraze support. If you currently have too many codes for a lower plan, you wont be able to downgrade until some of the QR codes are removed down to a level that matches the intended plan.
Refund policy?Please note there is a no refund policy on purchasing a membership package. There is however a free trail version should you wish to test our services before you make the purchase.
What payment options do we offer?We offer yearly plans with our dynamic qr codes, the length of the contract is one year.
How to remove Advertisements?In order to remove the Qr Craze adds from your mobile pages you can subscribe to the advanced or premium package.
How to remove Qr Craze's Tiny URL Shortner?You can remove Qr Craze's tiny URl shortner by purchasing a Direct Qr Code. In order to generate a direct qr code go to the My Qr Codes section and click on the Direct Qr Code button. You are now able to purchase a direct qr code and you will be able to generate a direct qr code. You will however not be able to track the amount of scans with a direct qr code.
Who invented the QR Code?Denso-Wave - a subsidiary of the Toyota Group - are attributed with the creation of the QR Code as far back as 1994. Originally it was designed to be used to track parts in the vehicle manufacturing industry, but its use has since grown tremendously.